Fred RoedCEO / Founder, Heavy Chef
The Power of Movements Panel Discussion
The Auditorium, GSB Academic Conference Centre
11:00 - 12:00, Thu 31 Oct
About Fred Roed
Fred Roed is the Founder and CEO of Heavy Chef Pty Ltd, which is a community platform for entrepreneurs. The name ‘Heavy Chef’ comes from the saying never trust a skinny chef and aims to celebrate the ‘people that eat their own food’. Heavy Chef is a learning platform for entrepreneurs, offering regular learning experiences during the day and the most popular monthly leadership and tech events in South Africa in the evenings.
Heavy Chef partners include Discovery, Yoco, Xero, CueAV, Bolt, Payfast, WWC, Whipping The Cat, Backsberg, Sir Fruit and Vida. Roed’s first book The Heavy Chef Guide To Starting A Business In South Africa was launched in 2018 and became a bestseller on Amazon. Fred is also the co-founder of the Heavy Chef Foundation, aimed at providing funding for high potential emerging entrepreneurs, and is the co-founder and former CEO of digital transformation agency World Wide Creative, with clients such as Hyundai, Jaguar / Land Rover, City of Cape Town, Rand Merchant Bank, Vodafone, Virgin Mobile and The Foschini Group.
Fred is a recognised public speaker and consultant. Fred is obsessed with brand strategy and digital media – with side habits of pizza, Hawaiian shirts, movies, craft beer and fine wine. Fred Roed was Head of Agencies at the IAB SA (Interactive Advertising Bureau SA) between 2013 and 2016, and was awarded “Best Individual Contribution to the South African Digital Industry” in the 2015 Bookmark Awards held at the Turbine Hall in Johannesburg. Fast Company Magazine named Fred as one of The Top 100 Creative People In Business 2015. Fred is also pretty sure he saw Elvis once, at the Pick n’ Pay in Tableview.