Mignon ReynekeAssociate Professor, Graduate School of Business
Digital Transformation: From Coping to Thriving
Ground Floor, GSB Academic Conference Centre
09:00 - 10:00, Thu 31 Oct
About Mignon Reyneke
Mignon is an Associate Professor of Digital Marketing and Marketing / Business Strategy Consultant with experience in the corporate and academic fields, both locally and internationally. Her corporate experience includes a range of different areas from retail to journalism, banking and advertising (Harrods, (UK), CNN (London), Investec (SA), Morgan Stanley (UK), Eliance Communications (SA).
She teaches the core marketing strategy course at the GSB and is also involved with custom corporate training in sales and marketing for ComAir, Tiger Brands, Sasol, SAB, Distell, Business Connexion, Thales, AECI, Southpaw Consulting, British American Tobacco, BMW, Proconics, Schneider, Standard Bank, Discovery, SAICA, Old Mutual, Transnet, Capitec and Chevron.
She holds a B.Com degree (University of Pretoria), an MBA from the University of Melbourne (MBS) and a PhD in luxury branding from Lulea University of Technology (Sweden).
She is the owner and principal consultant for MRAdvisory specializing in business and marketing strategy consulting and the execution thereof.
Her research interests lie in qualitative research in various areas of consumer behaviour, digital and marketing strategy, with a particular interest in luxury branding.